- Format
WMPH broadcasts 24 hours everyday with a fun,
high-energy party sound. This format, Rhythmic Contemporary Hits,
is unique in Delaware. During the day hear a perfect mix of pop
songs, dance and disco. This upbeat sound is ideal for the office,
gym or just driving. Later at night, the WMPH DJs step up the beat
with high energy dance club music. WMPH is a positive station with
young DJs keeping you energized all day. In addition to great
music, WMPH offers local news, traffic, and weather reports.
- Market
91.7 FM in northern Delaware including parts of New Jersey and Pennsylvania (over a HALF MILLION potential listeners on 91.7 FM)
Internet – wmph.org broadcasting LIVE to the world
- Demographic
Wide target of listeners primarily between the ages of 17 – 49
Music equally targets men 48.6% and women 51.4% (source: US
Census 2000)
News and information equally targets White 73.1%, Black or
African American 20.2% and Hispanic or Latino 5.3% persons in New
Castle County (source: US Census 2000)
Radio Fact: The approximate number of hours a person age 12 and
older hears radio each year is 1,110 (source: Arbitron)
- Sponsor Information
Since 1969, WMPH has operated as a non-profit broadcast
learning center. Although non-commercial, WMPH may have sponsors
to cover operational costs. A sponsor is defined as, “A person or
business who donates products or services.” Sponsor messages, or
spots, differ slightly than commercials. Our spots are recorded to
30 seconds only. Spots may acknowledge a sponsor by giving
information about the sponsor and nature of business including
contact information and location. However, a sponsor message may
not specify sales, prices and biased statements against their
competition. For example, a message may not say “For the best in…”
We can not elevate a sponsor above their competition in the
message, which is the primary difference between a commercial and
sponsor message.
WMPH classifies as § 501(c)(3) non-profit and
sponsors contributions may be tax-exempt.
Definition: Spot is defined as a specific recorded
message for a client / contributor. Spots are always 30 seconds in length.
All recording studio time is FREE at WMPH,
although clients may have spots recorded elsewhere.
