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Inna f. Bob Taylor / Deja Vu (2009)
Sponsor WMPH
  • Format
  • WMPH broadcasts 24 hours everyday with a fun, high-energy party sound. This format, Rhythmic Contemporary Hits, is unique in Delaware. During the day hear a perfect mix of pop songs, dance and disco. This upbeat sound is ideal for the office, gym or just driving. Later at night, the WMPH DJs step up the beat with high energy dance club music. WMPH is a positive station with young DJs keeping you energized all day. In addition to great music, WMPH offers local news, traffic, and weather reports.


  • Market
  • 91.7 FM in northern Delaware including parts of New Jersey and Pennsylvania (over a HALF MILLION potential listeners on 91.7 FM)

    Internet – wmph.org broadcasting LIVE to the world


  • Demographic
  • Wide target of listeners primarily between the ages of 17 – 49

    Music equally targets men 48.6% and women 51.4% (source: US Census 2000)

    News and information equally targets White 73.1%, Black or African American 20.2% and Hispanic or Latino 5.3% persons in New Castle County (source: US Census 2000)

    Radio Fact: The approximate number of hours a person age 12 and older hears radio each year is 1,110 (source: Arbitron)


  • Sponsor Information

    Since 1969, WMPH has operated as a non-profit broadcast learning center. Although non-commercial, WMPH may have sponsors to cover operational costs. A sponsor is defined as, “A person or business who donates products or services.” Sponsor messages, or spots, differ slightly than commercials. Our spots are recorded to 30 seconds only. Spots may acknowledge a sponsor by giving information about the sponsor and nature of business including contact information and location. However, a sponsor message may not specify sales, prices and biased statements against their competition. For example, a message may not say “For the best in…” We can not elevate a sponsor above their competition in the message, which is the primary difference between a commercial and sponsor message.


Sponsonsorship Rates

WMPH classifies as § 501(c)(3) non-profit and sponsors contributions may be tax-exempt.

Definition:  Spot is defined as a specific recorded message for a client / contributor.  Spots are always 30 seconds in length.

All recording studio time is FREE at WMPH, although clients may have spots recorded elsewhere.

Item Description Per Spot  Weekly Monthly Six Months
Regular AAA Drive Times AAA
5:45 AM – 10 AM
3 PM – 7 PM
1x 4x 22x  
Regular AA Midday AA
10 AM – 3 PM
1x 4x 22x  
Regular A Evening A
7 PM – Midnight
1x 4x 22x  
Regular B
Overnight B
Midnight – 5:45 AM
1x n/a 22x  
Sponsor *
Rotation Airing
1x n/a 22x  
Super Special
Sponsor *
Rotation Airing
1x n/a n/a 132x
Trade Rate Minimum 1 month 1x n/a 22x  

* Sponsor is a contributor for a minimum of one month, pays in advance (PIA) – monthly invoice


WMPH Sponsors

Advance Graphics
Barnyard Photography
Physical Therapy Software
Concord Medical
Delaware AeroSpace Education Foundation
Out & About Magazine
New Castle County
Chamber of Commerce

Become a WMPH Sponsor!
Click here for details

You can support WMPH directly through a donation, click here to donate now!

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